Ten Unexpected Branding Touchpoints
Hey there, branding freaks! 🌟 Let's talk about something often overlooked but incredibly powerful: branding touchpoints. We all know the usual suspects where branding shows up—logos, websites, business cards. But what about the unexpected places where your brand can truly grow legs like a monstrous fever dream and walk on it’s own?!
Here are ten places that your business can use branding to create an unforgettable experience for your people.
1. Community Involvement
Participating in local events, sponsoring community activities, or even organizing your own events can serve as unique branding touchpoints. These actions not only show your commitment to the community but also help to humanize your brand and build a loyal local following. Here at Midnight Grim, one of the first things we do to establish your new brand is to define your core values, and these serve as a great way to help, support, and honor your values.
2. Emojis 🎃👻🖤🔥
Using branded emojis can add a unique and engaging touch to your communication. They help to convey your brand's personality in a fun and visually appealing way. Integrate them into your social media posts, email newsletters, and customer service interactions to create a cohesive brand experience. Custom emojis can also be used in internal communications, such as team chat platforms, to reinforce brand culture. By consistently using branded emojis, you enhance brand recognition and create a more relatable and memorable connection with your audience. Plus, you look “hip” for the ”kids.”
3. Wi-Fi Names + Passwords
If you have a physical location, naming your Wi-Fi something fun and brand-related is a micro-touchpoint. It might seem minor, but it’s these little details that make your brand memorable. Plus, it’s a great conversation starter! (Sorry y’all, it just might be time to change it from FartMonster69. I said might.)
4. Playlist Curation
Got a store or an office space? Curate a playlist that matches your brand’s vibe and share it on platforms like Spotify. Music sets the mood and can make the experience of your brand more immersive. It’s also a unique way to engage with your audience online. Listen to the Midnight Grim Bops
5. Corporate Gifting
Not to brag, but if you work with Midnight Grim you get some SWAAAAAGGGGGG. Windbreakers, custom notebooks, keychains, and stickers. Infuse your customer experience with pieces that are so your brand people will never forget you.
6. Virtual Backgrounds
With the rise of virtual meetings, branded virtual backgrounds can be a unique place to show off your brand. Use your brand’s colors, logo, or a thematic image that represents your brand. It’s a subtle yet effective way to reinforce your brand during online interactions, AND people are less likely to see your crazy-messy office.
7. Meeting Rooms
For those with a physical office, naming your meeting rooms can be a fun way to showcase your brand’s personality. Think beyond “Conference Room A” and go for something that aligns with your brand’s identity—whether it’s inspirational figures, quirky names, or brand-relevant terms. Who wants to go to a employee training in Suite 445 when they could go instead to the Hot Dog Cabaret?
8. Customer Service
Every interaction with customer service is a chance to reinforce your brand. Train your team to communicate in a way that reflects your brand’s voice and values. Whether it’s through email, phone, or live chat, consistent and branded communication can enhance the overall customer experience.
9. Employee Onboarding Kits
Your employees are your brand ambassadors. Make their onboarding experience memorable with a branded welcome kit. Include branded merchandise, a personalized welcome letter, and a guide to your brand’s story and values. It’s a great way to instill pride and ensure they’re on the same page from day one.
10. Pumpkins
Carving a pumpkin? You know what to do.
Branding isn’t just about the big, flashy elements. It’s about the consistent, thoughtful details that collectively create a cohesive and memorable brand experience. By focusing on these unexpected touchpoints, you can differentiate your brand and build stronger connections with your audience. Remember, it’s the little things that often make the biggest impact. So, get creative and start exploring these touchpoints to elevate your brand!
