Spell Studio

Spell Studio, a forward-thinking salon nestled in the heart of Bend, Oregon, isn't your typical hair haven; it's a vibrant, cutting-edge (pun always intended) oasis specializing in experimental cuts and styles that push boundaries.

Spell Studio craved a brand voice and style as unique as their approach to hair artistry. They envisioned a brand identity that mirrored their alternative, eclectic vibe—a blend of collage-inspired visuals and an aura tinged with the mystical. The challenge was clear: create a brand narrative that exuded witchy charm and spoke directly to the souls of young, adventurous creatives across Central Oregon.

Drawing on Spell Studio's enchanting spirit, visuals and strategy were used to create a brand persona that captivates, intrigues, and leaves an indelible mark on all who encounter it. Working hand in hand with Astacia, the visionary force behind Spell Studio, felt like a creative explosion of inspiration. Together, we unearthed the essence of Spell's unparalleled style and energy, weaving it seamlessly into every facet of their brand identity.

Today, Spell Studio boasts an unmistakable storefront that beckons passersby, social media feeds that mesmerize, a team of stylists brimming with excitement, and a legion of loyal customers under its spell (see, another pun!). This partnership wasn't just about designing a brand—it was about igniting a movement, one that celebrates individuality, creativity, and the magic of self-expression.