Somewhere that’s green

Somewhere that's Green, an enchanting indoor plant shop nestled in the heart of Oregon, approached us with a dream – to create a brand that seamlessly blended old-time warmth with a modern touch. Inspired by the nostalgic charm of "Hogsmeade in Winter," the objective was to evoke a sense of coziness and familiarity, ensuring the brand's versatility across various touch points.

Matt and John, the passionate owners of Somewhere that's Green, were both creatives deeply invested in their vision. Initially hesitant to entrust such a personal project to an external designer, they found comfort in Midnight Grim’s unique process. By taking the time to truly understand their story, values, and aspirations, we bridged the gap between their personal touch and our creative expertise.

Since then, Somewhere that's Green has blossomed into a community favorite. The shop has become a hub for plant enthusiasts, hosting events that bring together like-minded individuals. The warmth of the brand has cultivated a loyal customer base, contributing to their recognition as an award-winning establishment. The story of Somewhere that's Green is a testament to the magic that happens when creativity, passion, and collaboration intertwine.