the lounge
The Lounge, a gender-affirming med spa nestled in the heart of Bend, Oregon, provides a nurturing and inclusive sanctuary for individuals from all walks of life. The Lounge celebrates the unique essence of each client, fostering a vibrant and welcoming space where everyone can discover their true selves. With the intensive Undivided Attention™ design experience, Midnight Grim brought to life an authentic and inviting brand where the blend of modern aesthetics and holistic well-being invites you to embrace your authentic self.
Project
The Lounge Brand Design
Deliverables
Logo Design, Brand Tagline, Secondary Logo Design, Typography, Custom Wordmark, Brand Color Palette, Brand Illustrations, Patterns + Textures, Custom Design Templates, Product Design, Animated Instagram Stickers, Copywriting, Stock Photography Library, Photography Direction, Brand Style Guide, Website Design Consulting
AUTHENTICALLY DIFFERENT, EFFORTLESSLY RAD, AND UNWAVERINGLY DEPENDABLE